I was recently asked to lead a day’s training session on developing a family law practice for firms in the LawNet group http://www.lawnet.co.uk/. Sarah Scott, a partner in the family team at Oxley & Coward http://www.oxcow.co.uk/, provided a short presentation on their experiences with media relations and social media and Read More
At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered Read More
http://www.legaltechnology.com/latest-news/kim-tasson-on-marvellous-marketing-how-withy-king-got-closer-to-the-oxford-media/ The following case study appeared in today's Legal Technology Insider Kim Tasso on Marvellous Marketing: how Withy King got closer to the Oxford media Withy King is a £16m, 45 partner commercial and private law practice with seven offices (including Bath, Swindon, Oxford and London) along the M4 corridor. I Read More
Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press or news release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: The move to digital PR – a conversation Read More
A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More
