Influencer marketing in professional services

Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More

By |2021-03-30T22:08:38+01:00January 15, 2021|

Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)

A round up of recent media mentions of thought leadership campaigns in professional services. Professional Services thought leadership update - FTI, Bidwells, Grist and Fieldfisher. I’ve added my thoughts on recent campaigns which we use in thought leadership training workshops. Award-winning thought leadership campaign at FTI (June 2020) FTI Consulting Read More

By |2020-12-16T15:51:44+00:00November 25, 2020|

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of Read More

By |2019-12-12T13:42:43+00:00December 12, 2019|

Writing tips for finding news stories, backstories and explainers

When you are writing articles and blogs you usually focus on topical and newsworthy stories and developments. However, at a recent writing workshop we discussed the role of well-written pieces of explanatory material when they are used as backstories and explainers. So here are some writing tips for finding stories, Read More

By |2021-04-03T15:11:17+01:00April 29, 2019|

Property marketing case study – Integrated campaign on farmland value from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated Read More

By |2019-05-09T10:13:34+01:00April 26, 2019|
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