At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms Read More
You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great Read More
I recently participated in a webinar on intercultural working presented by the Open University Business School (OUBS). The speakers included Dr Bjorn Claes, a senior lecturer in operations management, and Jeremy Roebuck of Grow Movement. Here are the main points: What is culture? Definitions vary from “how we make sense Read More
This topic continues to generate an increasing amount of interest as the importance of emotional intelligence (aka soft skills) for leadership, management, marketing, selling and client relationship management becomes more generally known. There are many resources on this web site on the topic (use the search facility) and I provided Read More
In the current edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx there’s an article by me on communicating and developing business relationships in multi-cultural and cross cultural business environments. Three key models are explored and some practical guidance is provided. Due to space limits, the following nine dimensions of cultural leadership competencies from Read More
