Networking skills

How to create and promote your personal brand

Professionals – lawyers, accountants, surveyors and marketers – need to create and maintain a personal brand as part of their career development, marketing and selling. But how do you create a personal brand? And position it appropriately with the right level of awareness? Here I summarise a simple process to Read More

2025-06-06T10:13:12+01:00May 17, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

A three-tier approach to private client marketing

This article was published in March 2024 in The Law Society’s Private Client Solicitor publication. Content is usually reserved for members but this version is available to all Tricks of the trade | Feature | Communities - The Law Society. A three-tier approach to private client marketing Tricks of the Read More

2024-10-28T15:08:45+00:00May 9, 2024|Kim's Blog, Lawyers, Marketing, Strategy|

Why are questions so important? (Questioning skills)

Most people appreciate the importance of questioning skills in selling, training, coaching, counselling (especially Cognitive Based Therapy – CBT) and commercial conversations. In this post I explore different types of questions and how they can be used in various business scenarios. Why are questions so important? (Questioning skills). The importance Read More

2024-02-22T17:28:18+00:00February 21, 2024|Kim's Blog, Management Skills, Relationship Management, Selling|

Rainmaking best practice in professional services firms (Selling behaviours)

As an fan of Challenger sales (and the variant Insight Selling Insight selling - building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. His research on rainmaker best practice is helpful Read More

2023-11-02T12:43:53+00:00November 2, 2023|Kim's Blog, Lawyers, Marketing, Selling, Social Media|

Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience - Kim Tasso back in 2012. There David Rock talked about the neuroscience of leadership - the need to still your mind, improve emotional regulation, watch non-verbal signals and take care with Read More

2023-10-01T15:32:48+01:00October 1, 2023|Kim's Blog, Management Skills, Relationship Management|
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