NPS Archives - Page 4 of 4

Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see blog http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/). The article will appear shortly in http://www.pmforum.co.uk/magazine/. Meanwhile, I summarised the key points from some of the Legal marketing case studies for ease of reference: Bird Read More

Kim Tasso2015-02-10T15:21:06+00:00February 10, 2015|Kim's Blog, Lawyers, Management Skills, Relationship Management, Strategy|

From Jesse J to Einstein – ROI in professional service firm marketing and business development

I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, Read More

Kim Tasso2018-02-15T17:07:04+00:00October 24, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young

I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More

Kim Tasso2023-09-13T08:36:40+01:00July 29, 2011|Kim's Blog, Marketing, Strategy|

Real CRM – 20 Top Tips

Most people think of databases when they hear CRM. But the data is just a tool to support client relationship management. The following is an extract (Real CRM - 20 top tips) from an article called “From messing around with databases to real client relationship management” published in the current Read More

Kim Tasso2023-02-09T09:18:52+00:00August 4, 2009|Kim's Blog, Relationship Management|