Persuasion

Persuasive writing tips – Five technical questions

During a recent MBL persuasive writing course in Manchester we addressed many of the same issues as on previous writing courses (see, for example: http://kimtasso.com/whats-right-write-highlights-persuasive-writing-business-development-workshop/ and http://kimtasso.com/five-favourite-thoughts-on-fantastic-writing-from-a-business-development-writing-workshop-2015/ and http://kimtasso.com/business-development-writing-lawyers-13-top-tips-writing-impact/). But there were also some specific questions which the delegates asked me to address in a blog post on persuasive writing Read More

2017-03-31T15:46:56+01:00March 31, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Psychology|

What’s right to write? Highlights from a persuasive writing for business development workshop

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main Read More

2017-02-02T10:43:01+00:00February 2, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Web Sites|

Book review: TED Talks – The official TED guide to public speaking by Chris Anderson (Presentation skills)

TED’s mission is to nurture the spread of powerful ideas. Anyone who has seen a TED talk knows that they are expert, entertaining, often emotional and always compelling. And never more than 18 minutes. So while many business presentations might not be suitable for the full TED treatment, there must Read More

2016-10-25T17:52:23+01:00October 25, 2016|Kim's Blog, Management Skills, Selling|

Book review: The leader’s guide to negotiation by Simon Horton

I’ve read a lot of books on negotiation. And this 270-page “leader’s guide to negotiation – how to use soft skills to get hard results” by Simon Horton is up there with my favourites. It’s stuffed full of research and useful insights from psychology. It provides a plethora of helpful Read More

2021-04-01T11:17:23+01:00September 5, 2016|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling|
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