Two big guns of communication – Face-time and reframing

Posted on: March 7, 2013 Face-time and reframing

At a recent workshop for “Practical and professional skills for marketing and business development assistants”  I asked the participants for their views on the most important practical tips that they were taking away. They picked two – techniques to help them improve their communications with partners (and clients) and increase buy-in to projects. The two big […]

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Book review – HBR Guide to Persuasive Presentations by Nancy Duarte

Posted on: December 3, 2012

As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading this book, I thought that […]

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Book review: Business writing – How to write to engage, persuade and sell by Ian Atkinson

Posted on: April 2, 2012

Whilst I have read a great many books on how to write and the psychology of communication, in advance of a writing workshop I’m running soon I thought I’d have a look around to find the very best book to help with the fundamentals of good business writing (not copy writing, not advertising, not for […]

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Book Review: Hypnotic Writing – How to seduce and persuade customers with only your words By Joe Vitale

Posted on: April 1, 2012

Back in 2007 I reviewed this book for Professional Marketing magazine but I have mentioned it to a couple of people during recent promotional skills courses and I thought I’d look it up again in advance of a business development writing course I am presenting next month. Original review “There are few great books on […]

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