Persuasion

Change management book review: “Switch: How to change things when change is hard” by Chip and Dan Heath

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ I’ve read many books on change management before but this one comes with a really big recommendation. It’s quick, easy and inspiring to read. And the few lessons – illustrated beautifully with great success stories from all Read More

2015-09-16T16:33:46+01:00September 16, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Property|

Change management in a surveyors’ practice – Bridging the gap between the old and the new

Last week I was joined by over 20 surveyors at the first presentation on this new MBL course on “Managing and marketing a profitable surveyors’ practice”. Change management is a key topic. During the day we covered a lot of material including: business planning, strategy development, management functions, market analysis, Read More

2016-07-11T18:06:05+01:00July 27, 2015|Kim's Blog, Management Skills, Property|

Be more strategic – creating behaviour change

At the PM Forum’s “Being more strategic” course http://www.pmforum.co.uk/training/ last week we covered a lot of ground. During the day we explored techniques for: thinking strategically, strategic processes, developing business strategy and strategic marketing. The feedback (see below) was fantastic. When I asked delegates on what topic they would most Read More

2015-07-06T12:18:57+01:00July 6, 2015|Kim's Blog, Management Skills, Marketing, Strategy|

Positive, persuasive and persistent – Therapy and theory of partner buy-in

Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys - There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum http://www.pmforum.co.uk/training/ workshop “Getting it past the partners – Read More

2015-06-19T15:56:30+01:00June 19, 2015|Kim's Blog, Marketing, Relationship Management, Selling|

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with Read More

2018-01-12T11:54:45+00:00April 7, 2015|Kim's Blog, Marketing, Relationship Management|
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