Persuasion

Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

This book review was published in  Magazine - PM Forum way back in 2008. However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. Book review – Can we start again? The patterns of Read More

2023-12-07T09:44:58+00:00December 7, 2023|Kim's Blog, Relationship Management|

The EAST framework for behavioural nudges in marketing? (Change management)

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More

2023-08-29T10:15:46+01:00August 29, 2023|Kim's Blog, Management Skills, Marketing|

22 tips on being a persuasive writer in professional services

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More

2023-08-14T10:07:26+01:00August 14, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Versions for divisional, functional and aspiring leaders are expected in 2024. I have supported Richard Chaplin Read More

2023-05-02T09:38:48+01:00March 30, 2023|Accountants, Kim's Blog, Lawyers, Management Skills|
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