The majority of delegates from legal, accountancy and consultancy firms at the recent PM Forum half day workshop on Practical and Professional Skills for M&BD Assistants were relatively new to their posts. Over 60% hadn’t studied marketing formally. Most were interested in learning how their careers might develop. So the Read More
It was a full house on the recent “Cross-selling and referrer management accelerator” workshop from PM Forum. There are lots of insights shared by delegates below. But I wanted to focus on cross-selling and referrer management – Expectations, Data and Focus. Expectations and Goals An effective cross-selling or referrer Read More
The PM Forum’s Future Marketing (BD) Manager in person workshop this week was attended by delegates from legal (solicitors, barristers, patent attorneys), accountancy, actuarial and management consultancy firms. Taylor Wessing was kind enough to provide our venue for this full day workshop – the views of the City of London Read More
It was a full house as delegates from legal, accounting, property and consulting firms joined me for a PM Forum digital session on “Being more strategic”. The backdrop of breaking news of Russian activity in Ukraine provided an ominous reminder that many strategy ideas originated in the military domain. Here’s Read More
I recently reviewed all the articles in Professional Marketing magazine on pitching. And I’ve highlighted the key points here of the latest insights on pitching – Online, virtual, productivity, confidence and procurement. Online pitching In October 2021, Michael Fleming (Kissing with Confidence) argued that whether in the room or on Read More
