In October, there was an excellent Home - PM Forum panel webinar on growth strategies through existing client development (rather than new client acquisition). Increasingly, we are seeing marketing and business development (MBD) professionals adopting new roles focused on client development. Client development might include programmes such as: client listening, Read More
At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. Marketing and business development assistants: Comparing roles and insights Similarities and differences in assistant roles Delegates had a variety of roles – some Read More
PM Forum introduced an “AI in marketing” workshop in September 2024 (see Key Insights from the AI in Marketing training by Optix at PM Forum) so I joined a session recently to see how things have changed. The session has been extensively updated – with the facilitator sharing updates from Read More
At the recent PM Forum online workshop on “Campaigns, Thought Leadership and Project Management” almost half of the delegates were at manager level and the remainder were executives. Some were in general marketing and business development (MBD) roles whilst others held specialist communication positions. Some were focused on sectors including: real estate, private Read More
This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers preparing for their next career move). Leor has worked hard during his successful professional services marketing career – spanning legal, accountancy and consulting firms – Read More
