Chloe Christine of Legal Marketing UK – TBD Marketing Agency for Lawyers provided a comprehensive and practical workshop for PM Forum’s digital marketing course “Analytics and Measurement for Digital Marketing”. Chloe runs analytics teams across a number of agencies, advises law firms on analytics and is passionate about the subject. The six sections looked at Read More
Delegates from legal, accountancy and pensions firms attended last week’s “Selling Processes and Sales Skills for Marketing and BD Professionals” workshop by PM Forum. We explored the processes supporting complex sales cycles. A key theme was educating fee-earners – especially to manage expectations about the length of the sales cycle Read More
It was exciting to be part of the first “Meaningful Mentoring” experiential training workshop by Andy Lopata for the Managing Partners’ Forum and PM Forum. I recommend you read Andy’s book A complete guide to effective mentoring (kimtasso.com) which provides a deeper dive into the concepts. This post is primarily Read More
Last week, we gathered at the fabulous London offices of Norton Rose Fulbright for the PM Forum “Marketing and Business Development Writing Workshop”. (Details of future training workshops: PM Forum - PM Forum). Focusing on three key points Power of three - Writing and presentation basics (Video) (kimtasso.com) – I’ve Read More
At his first workshop for the Coaching Skills Academy (a joint venture between Managing Partners' Forum | (mpfglobal.com) and Home - PM Forum), Jamie Butler provided a masterful demonstration of effective team coaching in an interactive and experiential learning session. Directors and senior managers from legal and accountancy sectors had Read More
