What is at the heart of what we do - Better Business Relationships. Business relationships are at the heart of professional services – people buy people. Relationships are a key component of client service and often the source of competitive differentiation and real added value. Recently I presented a short Read More
This article "Professional Marketing Forum conference report 2018: The Bare Necessities" was published in Professional Marketing magazine I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Read More
An article about the ten psychological ideas that employers, recruiters and HR people need to know has just been published in the world-leading recruiting and talent acquisition blog Undercover Recruiter. Almost half a million people read Undercover Recruiter every month. The article describes the following ideas: Cognitive bias Non-Verbal Communication (NVC) Read More
I wanted to thank all of those who were kind enough to join me at The Brand Exchange in the City of London for the official launch of my fifth book “Better Business Relationships – Insights from psychology and management for working in a digital world”. It was an eclectic Read More
The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses Read More
