I recently visited Nottingham to lead a session for the East Midlands branch of the Professional Marketing Forum http://www.pmforum.co.uk/locations/eastmidlands.aspx called “Achieving buy-in – getting it past the partners”. It was hosted in the fabulous offices of Browne Jacobson (loved their open plan staff café and the “News in the loos” Read More
Earlier this week, Norton Rose kindly hosted another presentation of the PM Forum’s “Being more strategic” training session where 18 delegates from solicitors, barristers, accountancy, actuarial and property firms attended. As always, at the end I asked which topics resonated most with the delegates and these were the main insights: Read More
I’ve written about motivation before. But last week – at one of MBL’s “Managing and Marketing a Profitable Surveyor’s Practice” - I was asked to produce a blog that pulled together some of the many ideas for motivating people. They apply to property folk as much as others. Accept that Read More
I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy Read More
The start of a New Year usually finds people all fired up and determined to change. Usually it’s about personal fitness and health but often it’s about business change. But are you or your people really ready to change? Leaders and coaches would do well to remember that there are Read More
