Adaptation and reinvention – Taking my own medicine

Posted on: May 3, 2012

Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company – Practical Marketing Consultancy Ltd – way back in 1994 the world was a very different place. Almost from the start my work […]

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Book review: Business writing – How to write to engage, persuade and sell by Ian Atkinson

Posted on: April 2, 2012

Whilst I have read a great many books on how to write and the psychology of communication, in advance of a writing workshop I’m running soon I thought I’d have a look around to find the very best book to help with the fundamentals of good business writing (not copy writing, not advertising, not for […]

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Book review “Conversational riffs- creating meaning out of conflict” by Neil Denny (Conflict management)

Posted on: April 1, 2012

Psychologists say that successful relationships have the following elements: A safe place from which to explore Repair after rupture Communication Neil’s book on conflict management offers some great insights and help primarily in the second and third categories and he draws on a number of psychological mainstays to support this suggestions. His constant assertion to […]

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Book Review: Hypnotic Writing – How to seduce and persuade customers with only your words By Joe Vitale

Posted on: April 1, 2012

Back in 2007 I reviewed this book for Professional Marketing magazine but I have mentioned it to a couple of people during recent promotional skills courses and I thought I’d look it up again in advance of a business development writing course I am presenting next month. Original review “There are few great books on […]

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Six top tips for improving personal impact

Posted on: February 5, 2012

Last week I joined a web cast presented by an excellent HR consultant that I have worked with in the property sector – Alyson Pellowe (www.pvhr.com @alysonpellowe) where consultant Ian Crocker talked about personal impact. This is a topic about on which I write, train and coach a fair amount so I was interested to hear […]

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Original branding by Matt Playford · A site by Fresh01