Research

Law firm thought leadership update

Periodically, I scan the media for information about professional service firms thought leadership. Here is a summary of some notable developments – law firm thought leadership update: Davitt Jones Boult, Howard Kennedy, DLA Piper, Moreton Fraser and Stephens Scown.  Davitt Jones Boult (DJB) – Legal real estate boutique (Homes to Read More

2021-06-08T11:31:24+01:00June 8, 2021|Kim's Blog, Lawyers, Marketing, Social Media, Statistics and trends|

Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)

This article was written for the delegates at a recent pitching workshop organised by the PM Forum  as a summary to supplement the other course materials they received. There were seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence. 1. Increasing specialisation Many marketing and Read More

2021-08-20T08:59:28+01:00May 27, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Influence – Cialdini’s six principles of the psychology of persuasion (Video)

This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More

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