This is a review of the book “What management is – how it works and why it’s everyone’s business” by Joan Magretta with the collaboration of Nan Stone. I’m often asked for book recommendations to support workshops on management, leadership, strategy and commerciality. I strongly endorse this book – despite Read More
Rather late to the party, I attended a carbon literacy workshop as it’s recommended learning for my students on the Marketing Manager Apprenticeship – a Level 6 Qualification. It is produced by Cambridge Marketing College (CMC) and presented by fellow tutors Nigel Clark | LinkedIn and Neil Wilkins | LinkedIn. Read More
I am often asked by clients to assist in enhancing their client service and client experience. Recently, I facilitated workshops for senior leadership teams where they wanted a) a briefing on the range of client service initiatives in professional services and b) help with deciding their priorities and strategy for Read More
What’s your personal value proposition? What value do you bring to your clients? (or employer?) You may have considered these questions as part of your personal brand development. I’m looking at the process through the lens of value proposition development – and through my personal lens. Develop your value proposition (and Read More
This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers preparing for their next career move). Leor has worked hard during his successful professional services marketing career – spanning legal, accountancy and consulting firms – Read More
