Sales tips

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with Read More

2018-01-12T11:54:45+00:00April 7, 2015|Kim's Blog, Marketing, Relationship Management|

Coaching skills – the importance of active listening

At the recent coaching skills course for Professional Marketing Forum http://www.pmforum.co.uk/training/ delegates studied and practised a variety of coaching skills including: contracting, process, exploring/questioning, providing feedback and perspective, reframing, problem solving, goal setting, action planning and motivation. But what generated the most interest amongst the mid and senior level managers Read More

2014-11-27T16:50:02+00:00November 27, 2014|Kim's Blog, Management Skills, Relationship Management, Selling|

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More

2022-06-21T10:45:21+01:00November 20, 2014|Kim's Blog, Management Skills, Marketing, Relationship Management|

Client feedback – Insights into general counsel needs (2014 part one)

In each edition, The Lawyer magazine interviews an in-house lawyer or Group Counsel. I picked up the following trends into general counsel needs and selected some highlights to inform those either pitching to or building relationships with similar in-house counsel. Trends The importance of on-the-ground local counsel Use of preferred firms Read More

2014-08-14T11:31:45+01:00August 14, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Statistics and trends|
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