Sector marketing Archives - Page 4 of 4

Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see blog http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/). The article will appear shortly in http://www.pmforum.co.uk/magazine/. Meanwhile, I summarised the key points from some of the Legal marketing case studies for ease of reference: Bird Read More

Kim Tasso2015-02-10T15:21:06+00:00February 10, 2015|Kim's Blog, Lawyers, Management Skills, Relationship Management, Strategy|

Back to basics – The importance of segmentation and personas
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Back to basics – The importance of segmentation and personas

Kim's Blog, Marketing, Strategy

Back to basics – The importance of segmentation and personas

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More

Kim Tasso2016-10-28T10:39:05+01:00November 25, 2014|Kim's Blog, Marketing, Strategy|

Case study: haysmacintyre accountants and social media
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Case study: haysmacintyre accountants and social media

Accountants, Kim's Blog, Marketing, Relationship Management, Social Media, Web Sites

Case study: haysmacintyre accountants and social media

Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More

Kim Tasso2021-04-28T16:55:25+01:00July 4, 2011|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media, Web Sites|