Kim TassoBook review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
Posted on: August 11, 2020
(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a big fan. This one focuses […]
Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
Posted on: March 16, 2020
I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]
Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
Posted on: March 5, 2020
This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018 and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]
Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
Posted on: February 8, 2020
A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]
Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
Posted on: July 15, 2019The annual Smith & Williamson law firm survey 2018 obtained the opinions of over 130 managing partners and senior management personnel across the UK in August 2018. The clear message emerging from this year’s survey show that law firms are continuing to fight for top talent in a competitive market but are increasingly confident about […]