Client feedback on brand at PM Forum Conference 2011

Posted on: September 22, 2011

Yesterday I attended the annual Professional Marketing Forum Conference: “Live your brand values and enhance the client experience”. As always, there were many excellent speakers and lots of food for thought – detailed comments will appear in my article in the next edition of Professional Marketing magazine. http://www.pmforum.co.uk/magazine/current_issue.aspx But for me, one of the most valuable […]

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Key strategies for law firms – Netlaw Conference report

Posted on: May 19, 2011

On the basis that I believe in keeping an open mind, avoiding complacency and lifelong learning I took myself along to hear what I hoped would be some of the latest thinking in law firm management. So here’s my observations and personal highlights from the conference (for those who didn’t follow the tweetstream on #ksconf). […]

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Services marketing

Posted on: April 5, 2009

I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice required by those who are […]

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Great food but poor service

Posted on: September 24, 2008

One of my hobbies that turned into a small (but strangely growing) work stream is reviewing restaurants, pubs and clubs for a leading London entertainment portal. What on earth does this have to do with professional services marketing you wonder? Well, the other day as I worked my way through a rather average meal – […]

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Original branding by Matt Playford · A site by Fresh01