(Just about) everything you wanted to know about automated legal documents, but were afraid to ask

Posted on: March 9, 2012

As well as working with some “BigLaw” firms, a lot of my time is spent working with medium and small law firms on a variety of strategy, business development and relationship management projects. When it comes to the topic of developing legal products or services – and particularly the area of adopting technology and automation […]

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Book review: Ark’s “Best Practices in Legal Marketing”

Posted on: December 7, 2011

This little book contains a selection of articles focusing on some of the challenges of law firm marketing – both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios (see my post: http://kimtasso.com/book-review-chaotics-the-business-of-managing-and-marketing-in-the-age-of-turbulence) then […]

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Product and service development – Legal Sector (Epoq webinar)

Posted on: December 7, 2011

Product and service development doesn’t get much coverage in the legal sector. So I spent my lunchtime yesterday watching the Epoq/DirectLaw webinar by Jon Busby and Grahame Cohen. I’ve seen Grahame speak at several events before but it’s always good to keep up to date – and I am sure that some of my clients will […]

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The professions in transition – Professional Services Marketing Group (PSMG) Annual Conference

Posted on: November 21, 2011

Last Tuesday I took myself along to the 16th PSMG Annual Conference – it’s a rare but pleasant occasion when I am purely in delegate mode rather than speaking or running a workshop. The venue – America Square Conference Centre – was marvellous, the rooms were gleaming white with cheerful red chairs and there was a […]

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Brand basics

Posted on: October 11, 2011

There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to assist with brand development – […]

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Original branding by Matt Playford · A site by Fresh01