Kim Tasso10 key points all about buy-in in professional services (Manchester and Dublin 2019)
Posted on: March 3, 2019
I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]
Trust for better business relationships
Posted on: February 16, 2018
I recently presented a masterclass for some lawyers on the topic of trust for better business relationships. Here are the highlights: What is trust? Trust is a belief. It refers to ideas concerning risk, power and dependency. It is a means of reducing uncertainty so that an effective relationship may develop and we feel able […]
Differentiation strategies and innovation
Posted on: June 9, 2017
Differentiation is a question that is raised in many of my strategy and business development workshops for professional service firms. Differentiation is the process of identifying a difference between your own and competing products or services that has some value to clients. Differentiation is a fundamental marketing concept for the mature markets of the legal, […]
Managing client service in surveying and property partnerships
Posted on: June 23, 2016
At a recent workshop for surveyors (“Managing and marketing your surveying practice” http://www.mblseminars.com/Outline?progid=5865) I was asked to write a blog about managing client service in surveying and property partnerships. It’s a big topic, but here are the headlines with signposts to further reading. Why is managing client service in surveying and property partnerships so important? […]
Three important legal sector research results
Posted on: January 12, 2016In December 2015, there were three important legal sector research results which caught my eye: Average growth rate The quarterly Deloitte legal sector survey said that in the quarter ending July 2015, the average fee income growth amongst the top 100 UK law firms was 6.8% and that a third of this increase was due […]