Skills

Project vs Campaign Management

In September, I facilitated a “Project and Campaign Management” training session for the Professional Marketing Forum (Details of future courses: http://www.pmforum.co.uk/training/) While the focus was on understanding the formal project management processes and how they apply in business development and marketing projects, we also considered the issues in terms of Read More

2016-10-07T16:19:11+01:00October 7, 2016|Kim's Blog, Management Skills, Marketing|

Strategy matters in turbulent times: Digital Transformation. Big Data. Business Models.

I attended last week’s Open University Business School (OUBS) business perspectives seminar on “Strategy Matters in Turbulent Times: Think Big Data. Think Business Models”. After opening comments from Hilary Collins, a lecturer in management, and Mark Fenton-O’Creevy, Associate Dean and professor of organisational behaviour we heard four speakers – each Read More

2016-09-26T14:17:42+01:00September 26, 2016|Kim's Blog, Management Skills, Statistics and trends, Strategy|

Book review: The leader’s guide to negotiation by Simon Horton

I’ve read a lot of books on negotiation. And this 270-page “leader’s guide to negotiation – how to use soft skills to get hard results” by Simon Horton is up there with my favourites. It’s stuffed full of research and useful insights from psychology. It provides a plethora of helpful Read More

Continuing Professional Development (CPD) – Comparing systems for lawyers and marketers

Earlier this year I attended a seminar about the changes to the Continuing Professional Development (CPD) or Continuing Competence system for solicitors. It was interesting to compare it to the new system for marketers. “Sharpening the Saw”, listed in Stephen R Covey’s “Seven Habits of Successful People” means preserving and Read More

2016-08-22T17:04:13+01:00August 22, 2016|Kim's Blog, Lawyers, Marketing|

Business development writing for lawyers – 13 top tips for writing for impact

Academic writing. Technical writing. Professional writing. Lawyers are generally good writers. But business development writing by lawyers? That’s a different can of worms. I recently ran some workshops on business development writing for lawyers – providing guidance and coaching on how to achieve impact and response. We considered a variety Read More

2016-07-11T15:38:31+01:00July 11, 2016|Kim's Blog, Lawyers, Management Skills, Social Media|
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