I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. So there should be something for everyone – Read More
I regularly review and summarise benchmark reports for law, accountancy, property and consultancy businesses. So here are two 2023 benchmarks for law firms: The Law Society/Hazelwoods and the Institute of Legal Finance & Management (ILFM)/Crowe. It’s interesting to compare the results from the two benchmarks. The Law Society and Hazelwoods Read More
I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns Read More
At a PM Forum event in January, Alaistair Beddow of Meridian West presented the results of the 10th Marketing Leaders Benchmark and discussed the results and other topical issues in marketing and business development with a panel comprising: Leor Franks of Kingsley Napley (law), Lesley Hornung of HLB International (accounting) Read More
Before I start planning for 2022, I thought I’d reflect on nine marketing and business development trends in 2021. Some of these observations might make useful entries in your PESTLE or competitor analyses (a short explainer video on marketing audits and PESTLE analysis ) or scenario and marketing plans. Attitude Read More
