Integrated marketing systems (Web, CRM, ERM etc) – Hubbard One

As a marketing consultant, I like to keep to date with the developments in systems available to marketers and their firms and so I spent some time with the folk at Thomson Reuters to see what is on offer with Hubbard One which is used by a significant number of Read More

2013-08-01T13:15:32+01:00October 21, 2011|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling, Web Sites|

CubeSocial – Personal conversation management rather than Corporate client relationship management?

In many marketing and BD teams, the focus is on managing large, central client or CRM databases into which everyone enters their clients, referrers, contacts and activities so that some sort of co-ordination, planning and tracking can take place. But many lawyers, accountants and surveyors continue to resist using such Read More

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