I thought it would be helpful to have an overview of Marketing Information Systems (MkIS) in the professions. I saw a neat infographic by Scott Barker on the Marketing Technology Landscape recently and despite the growing impact of technology on marketing was horrified at the incredible range and number of Read More
As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More
As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and Read More
A while back I blogged about some of the best books on account management http://kimtasso.com/getting-to-grips-with-key-account-management-kam but I omitted to mention this book (Seven keys to managing strategic accounts) which was published in 2003. It’s important because it is a joint effort with Miller Heiman – the creators of strategic selling® - Read More
Project management has been a part of my life for a very long time. Back in 1988 when I led the marketing team at Deloitte management consultants (it was called Touche Ross in those days) I helped put together the first marketing campaign for the new project management team. I remember Read More
