Systems Archives - Page 12 of 12

Managing Client Relationships – The Truth in Professional Services 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report Read More

Kim Tasso2013-07-31T16:26:18+01:00August 16, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More

Kim Tasso2015-10-28T16:40:25+00:00June 11, 2011|Kim's Blog, Marketing, Social Media, Strategy, Web Sites|

Hints to those demonstrating CRM systems

In the course of my work with many different clients in the professions, I get to sit through a lot of CRM demonstrations – sometimes they are “bolt on” modules for accounting systems and sometimes they are standalone systems, sometimes they are tailored to a particular sector’s needs (e.g. property, Read More

Kim Tasso2013-07-26T22:12:43+01:00December 31, 2010|Kim's Blog, Relationship Management, Selling|

A-E of cultivating a culture of relationship management

On 1st July I went along to the lovely riverside offices of Norton Rose in More London to help lead a discussion on the topic of cultivating a culture of relationship management for a group of senior marketers and HR practitioners from legal, property and accountancy firms at the Managing Read More

Kim Tasso2018-01-12T12:15:00+00:00July 6, 2010|Kim's Blog, Relationship Management|

Marketing communications technology for professional firms

A week or so ago, I was invited to the offices of Vuture by a former colleague that I had worked with many, many years ago in the property sector. With his partner, he has spent the past few years developing a kind of digital asset and content management system Read More

Kim Tasso2018-04-06T11:00:28+01:00July 14, 2009|Kim's Blog, Marketing, Property|