Training

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More

2025-04-10T16:37:51+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Two big guns of communication – Face-time and reframing

At a recent workshop for “Practical and professional skills for marketing and business development assistants”  I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious - techniques to help them improve their communications with partners Read More

2023-09-23T16:27:32+01:00March 7, 2013|Kim's Blog, Management Skills, Relationship Management, Selling|

The psychology of creativity

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour Read More

2014-08-20T14:42:46+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing|
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