How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

The September PM Forum workshop on “Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Read More

2023-09-29T13:49:21+01:00September 29, 2023|Kim's Blog, Marketing|

Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

I posted this on LinkedIn on 13th September. It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. What’s the longest Read More

2023-09-14T14:43:04+01:00September 14, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Context and curiosity drive commerciality and pricing

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.  Thanks to Simmons & Simmons for hosting the Read More

2023-09-08T10:25:49+01:00September 8, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Statistics and trends, Strategy|

Book review: Neuroscience for learning and development by Stella Collins

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training”) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. It should be essential Read More

2023-09-05T09:25:02+01:00September 5, 2023|Kim's Blog, Management Skills|

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies - Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Read More

2023-08-31T09:43:32+01:00August 31, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy|
Go to Top