Future Marketing Manager – A checklist for success and how to get promoted

Posted on: May 21, 2019 Future Marketing Manager – A checklist for success and how to get promoted

At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for success and how to get […]

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Commerciality – Finance, pricing, innovation and research

Posted on: May 13, 2019 Commerciality – Finance, pricing, innovation and research

Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx.  I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Here are the highlights:  Aims […]

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Writing tips for finding news stories, backstories and explainers

Posted on: April 29, 2019

When you are writing articles and blogs you usually focus on topical and newsworthy stories and developments. However, at a recent writing workshop we discussed the role of well-written pieces of explanatory material when they are used as backstories and explainers. So here are some writing tips for finding stories, backstories and explainers. Introducing stories, […]

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Better Business Relationships and DACRIE – A model to enhance business relationships

Posted on: April 15, 2019 Better Business Relationships and DACRIE - A model to enhance business relationships

This article “A model to enhance business relationships” was published in the March 2019 edition of Ambition (the magazine of the Association of MBAs). It describes the DACRIE model which is the basis of the book by Kim Tasso “Better Business Relationships – Insights from psychology and management for working in a digital world”. The […]

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Change management and Employee engagement

Posted on: April 8, 2019 Change management and Employee engagement

At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]

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