ROI

Strategic marketing case study – Brand at Mishcon de Reya lawyers

At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More

2025-11-13T10:37:07+00:00November 13, 2025|Kim's Blog, Lawyers, Marketing, Strategy|

CIM’s hype-free guide to AI agents for marketers

In August, I attended a CIM webinar Events | CIM on hype-free guide to AI agents for marketers. The presenter was Kerry Harrison. It was a fascinating talk providing a glimpse of the future covering creativity, productivity and automation for marketing. It was possibly the first time I fully grasped Read More

2025-09-08T16:34:55+01:00September 7, 2025|Kim's Blog, Marketing, Statistics and trends|

Campaigns, thought leadership and project management – People, Planning and AI

At the recent PM Forum  online workshop on “Campaigns, Thought Leadership and Project Management” there were 17 delegates from legal, accountancy and consultancy firms. There was much discussion and debate. This article contributes to the learning resources for those who attended. Reflecting on delegate feedback (see below) there are three themes emerging. Read More

2025-07-14T09:24:02+01:00July 14, 2025|Accountants, Kim's Blog, Lawyers, Marketing|

Proactive Marketing and BD Executive: Skills questions

It was a full house at PM Forum’s “Proactive Marketing and Business Development Executive” online full day workshop with 19 enthusiastic delegates from all over the UK – and two from Poland. This article supplements the learning resources for the workshop. Proactive Marketing and BD Executive: Skills questions Throughout the day there was Read More

2025-04-29T11:08:38+01:00April 29, 2025|Kim's Blog, Marketing, Relationship Management|

Towards leadership – Elevate your Presence, Influence and Impact

I recently visited the North West - PM Forum at the offices of PWC in Manchester to facilitate a session on this topic. I would like to thank the Committee members - Rachel Kelly | LinkedIn, ⭐️Angela Brown | LinkedIn, Ally Lumsden | LinkedIn, Amanda Watson | LinkedIn, Linda Stoddard Read More

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