KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Book review: All you need to know about commercial awareness by Christopher Stoakes

I facilitate various workshops designed to increase commercial awareness. For young professionals. And it’s good to be able to recommend reliable sources of information at those sessions. This short (130 pages) information-packed book was revised in 2019. And I commend it to those looking to initiate their commercial awareness journey. Read More

2023-08-24T15:46:17+01:00August 24, 2023|Kim's Blog, Management Skills|

22 tips on being a persuasive writer in professional services

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More

2023-08-14T10:07:26+01:00August 14, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

How to engage fee-earners in the M&BD planning process?

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Delegates were from law and accounting firms with a variety of reasons for attending: a new role or Read More

2023-08-01T08:54:34+01:00August 1, 2023|Kim's Blog, Marketing, Strategy|

Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Everyone experiences occasions when their mental health falters.  Whether that is with low mood, motivation, self-doubt, stress, grief, loneliness or navigating change. Many of us are able to get through those tough times but sometimes we need a little extra help. Therapy isn’t needed by or available to everyone. This Read More

2023-09-12T16:20:24+01:00July 25, 2023|Kim's Blog, Management Skills, Relationship Management|
Go to Top