Over the past month I have led a number of training workshops on how best to integrate social media into B2B professional service campaigns. As the firms involved had rather different levels of expertise in using the various tools we covered a lot of ground. But here are some of Read More
I was recently asked to lead a workshop on effective delegation. Now lawyers, accountants and surveyors are not silly – they understand that delegation has numerous benefits not least: increased profitability for the firm, a more cost effective solution for clients and development opportunities for junior staff. Professionals are also Read More
Has the creative sector been overlooked in the rush to develop the tech sector? Back in April, The Director magazine published an article http://www.director.co.uk/magazine/2013/04_April/Cover%20story_66_07.html featuring Doug Richard of Dragon’s Den fame. He argued that business must “pay more than lip service to the £36b pa industry that’s the envy of Read More
Earlier this year I wrote an article in Professional Marketing magazine http://www.pmforum.co.uk/magazine/ 20 year anniversary issue that looked back over the last two decades and also considered future trends for professional service marketers. http://kimtasso.com/twenty-years-and-counting-the-past-and-future-of-professional-services-marketing/ As a result of that article I was asked to address the senior marketers and business Read More
I’m nervous about books on social media – things change so fast. But people ask me about which books I would recommend. This one is aimed at Google+ for business (B2B) generally but the professions will learn lots from it as there are examples from real estate, consultancy, selling, journalism, Read More