Strategic marketers and business developers constantly monitor and analyse their markets. It is an ongoing part of our market research and external analysis within our situational analyses. It allows us to monitor our position (against competitors) and alerts us to opportunities and threats. It helps us understand the needs and Read More
Having worked in professional services marketing (at legal, accountancy, property and consultancy firms) for almost three decades I have spent a lot of time working on cross-selling and referrer (referral) management initiatives. This includes internal referrals (cross-selling) and external referrals (both from existing clients and third party intermediaries). A recent Read More
Poor mental health is a growing concern in our society. As a practicing psychotherapist, alongside my business consultancy, I see daily evidence of the scale of the challenge and witness the tragic impact on individuals. I’ve shared some statistics below about mental health issues in the workplace and also in Read More
It was a full house for July’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals. During the session we considered three key areas: thinking strategically, business strategy and marketing/business development strategy. Be more strategic – Strategy is about making choices. Strategy is about making Read More
At the recent MBL session on “Boost Your Confidence at Work – A toolbox for professionals” we explored a number of issues relating to confidence in the workplace – especially for those at the start of their career. Delegates included trainee solicitors and accountants as well as junior professionals in marketing and human Read More
