Selling Basics – Detectives and DMUs (Video) and recommended books on selling

Posted on: October 30, 2020

Todays’ short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to “be more detective” to learn about your prospect. It then explores the idea of the Decision-Making […]

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Top picks from KAM training workshops (October 2020)

Top picks from KAM training workshops (October 2020) Posted on: October 20, 2020

At last week’s “Towards KAM and ABM – helping fee-earners with relationship management” workshop (presented digitally through the PM Forum)  we covered a lot of content in a short amount of time. This post covers the top picks from KAM training workshops – as it includes feedback from a previous KAM workshop to show how […]

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Book Review: Mediation skills and strategies – A practical guide by Tony Whatling

Book Review: Mediation skills and strategies – A practical guide by Tony Whatling Posted on: October 19, 2020

I am often asked which books I recommend on mediation even though there are plenty of good books around on the subject. Those of my friend Clive Lewis OBE – who has written 14 books including “How to Master Workplace and Employment Mediation” (Bloomsbury, 2015) and ”Difficult Conversations – 10 Steps to Becoming a Tackler […]

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Six themes on cross-selling and referrer management workshop highlights (2020)

A personal approach to cross-selling Posted on: September 17, 2020

Yesterday I facilitated an interactive workshop through the Professional Marketing Forum  on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their learning resources. Aims and issues […]

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Selling basics – Targeting with rabbits, deer and elephants (Video)

Posted on: August 14, 2020

A frequent question when people ask me about marketing and selling is how to target new business. There are lots of different ways to target new business. We explore one method in this short video (7 minutes) on Selling basics – Targeting with rabbits, deer and elephant. It’s a method that is particularly valued by my […]

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