Marketing

Reflections from future marketing and business development managers – It’s all about relationships, alignment and lifelong learning

It was a small but beautifully-formed group which gathered at the City offices of Crowe UK accountants  for the recent PM Forum - PM Forum workshop “Future Marketing and Business Development Manager”. It was wonderful to meet representatives from so many of my former clients including: Hempsons, Wrigleys, Buzzacott and Read More

Don’t try to boil the ocean – Be more focused with Cross-Selling and Referrer Management Strategies

At the recent MBL workshop on cross-selling and referrer management, we adopted a back-to-basics approach for these strategies. (see Kim Tasso – MBL Seminars for details of future sessions).  Delegates from legal, property, construction and financial services firms came together to look at how to initiate or improve their cross-selling and referrer Read More

Law firm trainees engage in marketing and business development

I was joined by 12 trainee solicitors from a variety of firms for an online workshop on “A Trainee’s Guide to Marketing & Business Development (MBD) in a Law Firm”.  This article summarises some of the themes that emerged during discussions and supplements the learning resources for the session. Law Read More

2026-02-28T16:43:32+00:00February 28, 2026|Kim's Blog, Lawyers, Marketing|

Zip your lip – Resist the temptation to provide instant answers (Coaching and Consulting Skills)

At the recent PM Forum – PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” we spent time considering key coaching and consulting skills and processes. Zip your lip - Resist the temptation to provide instant answers (Coaching and Consulting Skills) During introductory discussions, three key themes Read More

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