Last week I was excited to facilitate the much-anticipated new PM Forum workshop on “Aspiring Marketing and Business Development Leaders”. 12 delegates – three quarters from law firms – gathered to tackle a tough, demanding agenda. I’ve tried to provide a synthesis of the key points of interest from the Read More
I’ve summarized the highlights of the recent PM Forum online training workshop: “Strategic Marketing and BD Planning: In a nutshell”. Most of the delegates were in general MBD roles (mostly at executive level) – two were focused on event planning. Some were within large teams (30+) and others were in Read More
This is one of a series of articles supporting the Home – PM Forum new training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers looking at their next career move). Becoming a CMO is an aspiration for many senior MBD managers. So, I sought the views of Read More
I am often asked by clients to assist in enhancing their client service and client experience. Recently, I facilitated workshops for senior leadership teams where they wanted a) a briefing on the range of client service initiatives in professional services and b) help with deciding their priorities and strategy for Read More
At the recent PM Forum online workshop on “Campaigns, Thought Leadership and Project Management” almost half of the delegates were at manager level and the remainder were executives. Some were in general marketing and business development (MBD) roles whilst others held specialist communication positions. Some were focused on sectors including: real estate, private Read More
