Marketing

12 thoughts on the future of digital marketing in the professions

With my new training course for the PM Forum (Inbound marketing and social media – 15th June) looming on the horizon I thought I’d better see about the latest thinking at the other end of the spectrum on digital marketing and was delighted when Mark Power, CEO of Concep (www.concepglobal.com), Read More

Using Kaplan and Norton’s Balanced Scorecard as a business planning tool

Most people who have completed management studies or an MBA will be familiar with this model. But there are a couple of professional practices that I work with who have used it in anger and have effectively built their integrated firm business plan, departmental business plans and individual partner plans Read More

2014-08-18T14:03:20+01:00May 10, 2011|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Introduction to MAC (Mobile Activation Code) tags

Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that Read More

2013-07-30T22:03:33+01:00April 26, 2011|Kim's Blog, Marketing, Statistics and trends, Web Sites|

Richmond Business Expo: Lawyers, accountants and surveyors at local exhibition

Whilst many would question the effectiveness of exhibitions in general as a way to promote professional services, an exhibition focused entirely on a local business community is a slightly different proposition. Earlier this week, wearing several hats (MD of small local business, business journalist, market researcher etc) I went along Read More

2013-07-30T21:05:34+01:00April 15, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property|
Go to Top