Marketing

Personal or firm brand?

Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More

2021-05-14T08:59:44+01:00April 22, 2010|Kim's Blog, Marketing|

Architecture and construction – marketing and selling architecture and construction professional services

I have just written a review of this book on marketing and selling architecture and construction professional services by Basil Sawczuk (an architect turned business development director) which will appear in a forthcoming issue of Professional Marketing magazine. The book provides a really good basic introduction with lots of examples, Read More

2017-03-06T16:09:22+00:00April 5, 2010|Kim's Blog, Marketing, Property, Selling|

Satisficing or satisfying? – Take care with client care and relationship management

You need to take care with client care and relationship management. Long ago when I studied economics I was intrigued by the idea of satisificing – (combines satisfying and sufficing) a decision making strategy that attempts to meet the criteria for adequacy rather than an optimal solution. Others might think Read More

2018-01-12T12:03:15+00:00March 16, 2010|Kim's Blog, Marketing, Relationship Management|

Book review: Inbound marketing – Getting found using Google, social media and blogs

I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Read More

2013-09-06T10:47:01+01:00February 24, 2010|Kim's Blog, Marketing, Social Media, Web Sites|
Go to Top