Whilst many would question the effectiveness of exhibitions in general as a way to promote professional services, an exhibition focused entirely on a local business community is a slightly different proposition. Earlier this week, wearing several hats (MD of small local business, business journalist, market researcher etc) I went along Read More
Just when you thought you were up to date with technology – something else comes along. As if it isn’t tough enough to have your material out there through web sites, blogs, YouTube and social media tools like LinkedIn and Twitter you can now audio broadcast. Yep, micro audio blogging. Read More
Whilst reading The Marketer magazine (March 2011 - produced by the Chartered Institute of Marketing) I was delighted to find an example of great marketing by an estate agent in an article about SME (Small and Medium Sized Enterprises) and CRM (Client Relationship Management). “Estate Agents Joseph Green based in Read More
I am ambivalent about women’s business events and I sure have been to a lot of (and declined significantly more invitations to) networking events but I was genuinely delighted to be invited by the Fashion Unit at haysmacintyre accountants to an evening with Amanda Wakeley OBE recently. On arrival we were Read More
It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional Read More