Kim’s Blog

Hubspot’s “A practical guide to killer marketing content”

I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download). The contents are: Know your audience (Build buyer personas and buyer profiles) Conduct a content audit Map content to the buying cycle Create your editorial calendar 10 tips to create killer content Follow Read More

2013-08-15T14:16:54+01:00April 3, 2013|Kim's Blog, Marketing, Social Media|

Book review – “Creating winning bids” (architecture and construction) by Basil Sawczuk

Back in April 2010, I was rather complimentary about Basil’s book which provided an overall model of business development for those in smaller consultancies in the architecture and construction industry http://kimtasso.com/architecture-and-construction-marketing-and-selling-professional-services His latest book “Creating winning bids” is a quick and easy read over 110 pages and covers the following: Read More

2013-08-15T14:13:14+01:00April 2, 2013|Kim's Blog, Property, Selling|

Use the 6Rs to generate more referrals – Referrer management

For lawyers, accountants and surveyors in a network of offices, the challenge of generating referrals (cross-selling) will be all too familiar. Extend the network into strategic alliances and across other firms and the problem is compounded. Referrer management is an important but tricky activity. It’s a multi-faceted issue, and there is Read More

The price of divorce: survey results

At the beginning of February I released a survey into the price of divorce in conjunction with www.onlydads.org and www.onlymums.org The key findings from the research are as follows: 71% of those responding were male 50% had an average gross household income of between £25,000 and £100,000 55% said that the children lived Read More

2013-08-28T13:49:02+01:00March 14, 2013|Kim's Blog, Lawyers, Marketing, Statistics and trends|
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