With my new training course for the PM Forum (Inbound marketing and social media – 15th June) looming on the horizon I thought I’d better see about the latest thinking at the other end of the spectrum on digital marketing and was delighted when Mark Power, CEO of Concep (www.concepglobal.com), Read More
Whilst many would question the effectiveness of exhibitions in general as a way to promote professional services, an exhibition focused entirely on a local business community is a slightly different proposition. Earlier this week, wearing several hats (MD of small local business, business journalist, market researcher etc) I went along Read More
Those of you following me on Twitter (RedStarKim) will have seen numerous tweets from me bearing the hashtag #ricssm and this blog provides a more detailed account of the introduction to social media for property conference on 4th April 2011. Peter Bradley of Orbital Media and our chair kicked the afternoon Read More
Whilst reading The Marketer magazine (March 2011 - produced by the Chartered Institute of Marketing) I was delighted to find an example of great marketing by an estate agent in an article about SME (Small and Medium Sized Enterprises) and CRM (Client Relationship Management). “Estate Agents Joseph Green based in Read More
Following my day in the life of a commercial property agent (see blog of 21st September 2011), the other day I spent some of the day with the residential team at E A Shaw. We started with a meeting at 830am where almost the entire sales and lettings teams (13 people in total) Read More