Following a lively debate on a LinkedIn group, I recently wrote an article for Professional Marketing magazine http://www.pmforum.co.uk/ which explored whether the business development challenges and approaches in a large firm were significantly different from those in a small firm. The key areas explored included: Engagement Infrastructure Bureaucracy and influence Resources Read More
I've been a judge on these awards for many years and it's always great to go along to the dinner and ceremony to see the lucky winners hear the news of their success and receive their gongs. So I glammed up as best I could and travelled to the Marriott Read More
In a January issue of The Lawyer (16th January 2012), there was an article about how the relatively new FD (Lucinda Bell – daughter of a former BL CEO – was formerly head of tax) was given the brief to review relationships with outside law firms. It seems that a Read More
Whilst walking to the train station the other day, listening to the Nick Ferrari show on LBC radio my attention was grabbed by an advert by accountants. Well, tax accountants to be precise. And their compelling message was to those who invest in property - Capital allowances on the radio! Read More
Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it Read More