I’ve just finished writing an article reporting on the annual Professional Marketing Forum Conference (“We need to talk about clients”) which was held on 27th September at the Congress Centre in Central London (this will appear shortly in http://www.pmforum.co.uk/magazine/current_issue.aspx). Each year, the conference concludes with a panel comprising clients giving their Read More
This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More
I am still receiving additional material to supplement the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More
I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More
As a psychology graduate, I wasn’t that impressed by NLP – but perhaps that is because I had already learned much of what it has to offer. I took the trouble to qualify as a practitioner back in 2007 to confirm my views that it is effectively a simplified form Read More
