I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners Read More
I’m not a lawyer nor an employment expert, but a number of clients have asked for help in developing their social media policy with regards to protecting their reputation and those of their people. Naturally, I always talk to the relevant lawyers and HR people. So it was interesting to Read More
This report by the Managing Partners Forum http://www.mpfglobal.com/ and the Financial Times was published in June – and was then the subject of a national roadshow - and you can download it here: http://ftcorporate.ft.com/resources/ The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Read More
I was getting a bit frustrated with all the gnashing of teeth and wailing from lawyers I encountered as I did various training sessions and consultancy assignments around the country recently – it was if the legal market deregulation was a surprise. It’s been on its way for such a Read More
Every time you complete a strategic marketing review you should review and update your standard PESTL analysis. Trawling through Government and other official and market reports can be a pain but you can make life easier by keeping an eye out for relevant media reports as you read the newspapers Read More