As I am always encouraging my clients and colleagues to enter into awards (both to have their achievements recognised and for the positive PR), I was somewhat surprised (and absolutely delighted) to hear today that I have been shortlisted in the Chartered Institute of Marketing’s Women in Marketing Greater London award.

The nomination is in connection with my work over the last year in taking a pragmatic approach (and reducing some of the hysteria and mystique) to integrating social media when appropriate into the marketing and sales activities of lawyers, accountants and surveyors in order to listen to markets and clients, connect with online communities and have richer on-line interactions and relationships.

This involved numerous activities such as the research and production of a White Paper (with e-consultancy), numerous conference sessions for the likes of the PM Forum and RICS, special projects with two accountancy, one property and numerous legal clients, sessions in public and in-house training courses, numerous free guides and articles as well as a lot of free support to groups and associations such as The Society for Computers and the Law.

The award for the Professional Services category of Women in Marketing is sponsored by PSMG (Professional Services Marketing Group) and, I think, BDO accountants. Whilst I don’t expect for one minute to win (there are many fantastic younger marketing women out there who really deserve to be recognised) I will need to think very hard about what I wear when I attend the awards ceremony on Thursday 3rd November at The Mayfair Hotel.

Thanks to everyone for their support. At least I practice what I preach!