Brand

Highlights from the 2025 Professional Growth Summit

This article was printed in the May/June edition of PM Magazine and can be accessed by members here: PM Magazine - PM Forum. A star-studded group of practice leaders assembled at the Institute of Directors on Friday 28th March for the inaugural Professional Services Growth Summit. Many were fresh from Read More

Persuasive writing – Brand Voice and Tone of Voice

Delegates from law firms in Dublin, Manchester, Buckinghamshire and London joined me at the MBL workshop  on  persuasive writing. Some were lawyers (family, immigration and conveyancing) and some were in marketing/BD roles with a focus on pitches and tenders. We covered material to help craft clear, concise and compelling communications. Read More

2025-02-21T12:37:16+00:00February 21, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Selling|

Marketing case studies – Digital thought leadership campaigns at Menzies and Withers Worldwide

I’m a little late in preparing an overview of these two excellent digital campaigns that were presented at the Home - PM Forum webinar in December. Thanks to Stefanie Jones of Wales - PM Forum for chairing the session. It’s interesting to compare and contrast the approaches in legal and accounting Read More

2025-02-17T17:46:14+00:00February 17, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Key Insights from the AI in Marketing training by Optix at PM Forum

Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More

2024-09-18T09:02:22+01:00September 18, 2024|Kim's Blog, Marketing|
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