Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More
Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More
Nielsen Online research shows that Facebook beat Google, MSN and eBay to become the most used web brand in the UK. Facebook has 12.7% of UK Internet related time - up by over 5% from April 2008. Time spent on Facebook rose by 3.8 billion minutes to 6.2 billion minutes. Read More
Brandz Top 100 Most Valuable Brands report indicates that Google is the world's first $100 bn brand. The league table is now: 1. Google (£68.5bn) 2. Microsoft (£52.2bn) 3. Coca-Cola (£46.3bn) 4. IBM (£45.6bn) 5. McDonalds (£45.5bn) 6. Apple (£43.2bn) 7. China Mobile (£42bn) 8. General Electric (£40.9bn) 9. Vodafone Read More
At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More
