Business relationships

Four themes in referrer management – for lawyers and accountants in the UK and internationally

Intermediary and referrer management was the topic for a full day session at a recent MBL training event in London and also a recent conference session for international accountants in the CPAAI network in Amsterdam. Referrer and intermediary management is one of my key themes this year and I have Read More

2018-01-12T12:22:40+00:00June 19, 2015|Accountants, Kim's Blog, Lawyers, Relationship Management|

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with Read More

2018-01-12T11:54:45+00:00April 7, 2015|Kim's Blog, Marketing, Relationship Management|

Psychology and business communication: An introduction to Transactional Analysis (TA)

Psychology offers a lot of tools to improve business communication. Psychology and business communication are frequent themes in my training courses for professionals. As well as topics such as personality, cognitive styles, emotional intelligence and NLP, I provide an introduction to Transactional Analysis in a number of my communication and Read More

2022-06-11T11:06:34+01:00January 9, 2015|Kim's Blog, Management Skills, Relationship Management|

The future agenda for marketing in the professions?

At the recent Professional Marketing Forum conference  I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More

2018-02-15T17:25:42+00:00October 6, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|
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