Cambridge Marketing College Archives

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold
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Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More

Kim Tasso2026-01-07T10:08:43+00:00January 7, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends|

Stress and burnout – The stress bucket, healthy coping mechanisms and resilience (CMC podcast on “Why Marketers Are Struggling — And How to Cope”)
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Stress and burnout – The stress bucket, healthy coping mechanisms and resilience (CMC podcast on “Why Marketers Are Struggling — And How to Cope”)

Kim's Blog, Management Skills, Marketing

Stress and burnout – The stress bucket, healthy coping mechanisms and resilience (CMC podcast on “Why Marketers Are Struggling — And How to Cope”)

As a result of recent articles and blog posts on mental health in marketing (see Improve mental health at work, in marketing and for women) I was invited by Kiran Kapur | LinkedIn – CEO of Cambridge Marketing College to join her on a podcast. Why Marketers Are Struggling — Read More

Kim Tasso2025-12-28T12:52:11+00:00December 28, 2025|Kim's Blog, Management Skills, Marketing|

Proactive marketing and BD executives – Podcasts and Frameworks (Glinda’s wand?)
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Proactive marketing and BD executives – Podcasts and Frameworks (Glinda’s wand?)

Accountants, Kim's Blog, Lawyers, Marketing

Proactive marketing and BD executives – Podcasts and Frameworks (Glinda’s wand?)

Law and accountancy firms from UK, Ireland and Poland were represented at the recent PM Forum workshop: “The Proactive Marketing and Business Development Executive”. Echoing a recent session for MBD assistants (The highs and lows from a new MBD assistants’ point of view), there was a desire for more time Read More

Kim Tasso2025-11-27T17:13:41+00:00November 27, 2025|Accountants, Kim's Blog, Lawyers, Marketing|

Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)
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Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)

Kim's Blog, Management Skills, Marketing, Social Media

Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)

Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More

Kim Tasso2024-09-03T10:54:19+01:00September 3, 2024|Kim's Blog, Management Skills, Marketing, Social Media|

Book review – Managing Brands
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Book review – Managing Brands

Kim's Blog, Management Skills, Marketing, Strategy

Book review – Managing Brands

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications - 2020 (kimtasso.com)) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). It provides an overview of the Managing Brands Read More

Kim Tasso2023-05-11T17:53:57+01:00May 11, 2023|Kim's Blog, Management Skills, Marketing, Strategy|