How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

The September PM Forum workshop on “Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Read More

2023-09-29T13:49:21+01:00September 29, 2023|Kim's Blog, Marketing|

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies - Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Read More

2023-08-31T09:43:32+01:00August 31, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy|

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

At the recent PM Forum  online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. In the 2023 Annual International Marketing Benchmark - PM Forum and Meridian West (kimtasso.com) client Read More

2023-06-27T10:19:23+01:00June 27, 2023|Accountants, Kim's Blog, Lawyers, Marketing|

Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns Read More

2022-12-09T11:51:25+00:00December 9, 2022|Kim's Blog, Marketing, Property, Statistics and trends|

Book review: Build your digital marketing strategy by Steve Brennan

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build Read More

2022-07-22T12:12:56+01:00July 22, 2022|Kim's Blog, Marketing, Social Media, Strategy, Web Sites|
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